Cards Against Humanity
Client Objectives
Audit and optimise Cards Against Humanity’s paid media and landing page performance through a structured testing phase. The goal was to identify the most effective purchase pathway, improve conversion efficiency, and establish a scalable framework for ongoing campaign growth.
Nuuk Strategy
- Paid Social Advertising
- Conversion Strategy & Testing
- Landing Page Optimisation
- Ad Creative Strategy & Iteration
- Campaign Optimisation & Analytics
- Performance Reporting
Results
The project provided a strong foundation for ongoing paid media growth, with structured testing across landing page approaches and continued optimisation throughout the campaign period. Our work helped refine the customer journey, strengthen performance insights, and support Cards Against Humanity’s broader digital strategy moving forward.
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