Credit card mockups

Client Objectives

Product Page Conversion Rate Optimisation

Nuuk Strategy

Nuuk supported Crowd Compass with a focused e-commerce CRO strategy.
Through a full product page overhaul and structured A/B testing across messaging, layout, and purchase flow, we unlocked significant performance gains across the funnel.

Results

The new experience drove a +26% increase in add-to-cart rate and a +63% increase in conversion rate, alongside a +16% uplift in average order value. These improvements combined to deliver a +89% increase in revenue per visitor, representing a substantial gain in overall monetisation.