Institute for Independent Journalists
Client Objectives
Drive high-quality conference registrations at or below the cost-per-registration target, while increasing awareness among journalists, editors, and media professionals. The campaign also aimed to test and validate a scalable lead generation approach to support long-term audience growth beyond the event itself.
Nuuk Strategy
- Lead Generation
- Email Strategy
- Paid Social Advertising
- Ad design and copywriting
- Analytics
Results
The campaign successfully delivered strong registration performance within the target cost threshold, while significantly expanding reach across the core media audience. The new lead generation approach proved effective, establishing a repeatable framework for sustained audience growth beyond the conference.
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