Client Objectives

ROLI were launching a new e-commerce website for Play LUMI and were planning to launch their online sales globally on October 1st 2020. Their goal was to generate 1 million in online sales in the first month.

Nuuk Strategy

  • Lead Generation
  • Email strategy
  • Email setup
  • Email automations
  • Email Design and Copywriting
  • Email optimization
  • PPC


We achieved some amazing results for LUMI's launch - Generated £1,200,000 in sales in the first weekend of the e-commerce going live. Generated total of £1,615,000 in sales in month 1. Finally, the Overall ROI across all paid media was 538%.