Sphero RVR

Client Objectives

Sphero wanted to launch a new product to a global market. The plan was to generate 300,000 USD in pre-orders in 30days to fund the first batch of products being made, and overall drive brand awareness through the product launch

Nuuk Strategy

  • Lead Generation
  • Email strategy
  • Email setup
  • Email automations
  • Email Design and Copywriting
  • Email optimization
  • PPC


Generated 1,006,252 USD in product sales (3453 individual sales transactions). Generated a list of people interested in the product of over 100,000 users that client can reuse when product is ready to be shipped (once all pre-orders are fullfilled). Drove increase in brand searches online and press/influencer mentions due to the campaign for this product.