Client Objectives
Move their entire email marketing to Mailchimp.
Nuuk Strategy
- Email audit of current setup
- Strategy for onboarding automations
- Strategy for ongoing automations
- Strategy for AB testing and ad-hoc campaigns
- Segmentation strategy and execution
- Design of templates
- Copywriting for templates and automations
- Developer Brief for Drupal integration
- Upskilling in-house team
Results
- In-house team saving 2-3h every week with the new setup
- Improved open rates
- Improved click rates
- Increased amount of profiles upgraded through the onboarding automation
%20transparent%20back.png){kind=spacer}