Client Objectives

Move their entire email marketing to Mailchimp.

Nuuk Strategy

  • Email audit of current setup
  • Strategy for onboarding automations
  • Strategy for ongoing automations
  • Strategy for AB testing and ad-hoc campaigns
  • Segmentation strategy and execution
  • Design of templates
  • Copywriting for templates and automations
  • Developer Brief for Drupal integration
  • Upskilling in-house team


In-house team saving 2-3h every week with the new setup Improved open rates Improved click rates Increased amount of profiles upgraded through the onboarding automation